30.1.3

TASK 3


The first advert is for Sr Gibbs toothpaste which is the first ever television advert which premiered on the 22nd September 1955. It begins with a shot of the toothpaste which is in ice, while there is slow music and narration in the background. The quote "tingling fresh" is repeated throughout which is an adjective and a persuasive technique.  it then cuts to a young attractive women who would sell the advert as having the toothpaste would make you look like the actress. It then cuts to a chart showing how gum infection is more fatal than tooth decay which relates back to the product which is aimed at gum disease. It explains it in more detail, this would be using the persuasive technique of fact, which the audience will believe. It also has the explanation by narration so the audience can understand the images on screen. It then repeats what he said at the beginning about "tingling fresh". This is so the audience is reminded which is effective so they will remember the quote and the brand. The final shot is of the toothpaste so the audience know what the product will look like in the shops.






The second advert is from August 2015 which is also a toothpaste advert by Colgate. The advert begins with a close up of the women who is shown to have bright white teeth. Also the background colour of white is used to elevate this. It then has narration saying "she's got it, have you. This is effective because it will make the audience feel left out if they do not have the product. Next it shows another women get the toothpaste and repeat the same line. This is a persuasive technique of repetition, so the audience remember the advert. It has a wide shot of the toothpaste so the audience know what the product looks like. The next shot is a tooth being whitened, this is because in todays current trend, having white teeth is more important than ever. The advert appeals to women more than men by having the women walk done a fashion isle. This is so the audience perceives that using the toothpaste will make you more beautiful.








There are both similarities and differences in these adverts which are 60 years apart. For example a similarity is that the beginning of the advert is mainly white as that is what they want the teeth to look like if they buy the toothpaste. If the background was black the audience would be put off as that would resemble black teeth which is perceived as bad. A difference is the type of music use as in the original, the music was slow and gentle, while the new one was more upbeat. This would be because audiences now would be bored by slow music and the new music would be a way to keep the audiences' attention. Another similarity is having a shot of the toothpaste, this is vital for almost every advert as the audience want to know what they are buying, as no image will make it more difficult to find the product. Another difference is the rhetorical question "she's got it, have you?", this is more effective in drawing in the consumer as the original is just stating fact and today's audience have more knowledge on toothpaste so instead they advertise the product as a fashion item. This would be relevant because the new advert is aimed at women and they most likely into fashion. which is why a women voices the advert compared to the men in the 1955 advert.