Persuasive techniques
The Anecdote
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Direct line advert used to show example how the man can save 25% on his car insurance and if you use that same product it will be the same for you. They even give the man a name bill, to make the audience relate to him. It also has narration to explain what happens to him
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Adjectives
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McDonalds describe the making of the burger which is clever advertisement as it makes the audience hungry. Also it states “Smokey flavor” and it shows a close up of the burger this will give the audience want to have the Smokey flavor. The visuals work with the dialogue to make the audience drool and influence them.
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Repetition
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Sports direct use the same catchphrase in all their adverts which is “Sports direct.com Uk’s number one.” This is so the brand is remembered also the background music is repeated when a discount is shown. This helps the customers repeat it in their head so will be persuaded to buy it.
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Statistics
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this shows that a certain percentage of audience’s recommend the product which is the most effective use of advertising because audiences will more likely get the toothpaste if other people are also recommending it.
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Fact
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This uses a blend of the fear factor and facts to drum into the audience as it has the dialogue after the accident happens to give the audience an idea as to how it happened. This also goes against the conventions of a normal advert as it does not have the usual surreal environment of a tv advert. It also has a great use of sound effects as their is no music in the background which will get the audience to stop what they are doing, this is while a picture of the victim is shown.
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