30.1.5

Advert 1

Barclays advert: https://www.youtube.com/watch?v=1WIRcXIO5ik

The advert is for Barclaycard, which has a new feature to allow the consumer to just have to touch it on a card machine rather than having to type in the pin each time. The advert is very memorable as it makes the audience attracted to the advert as it has a man on a slide which is not what you usually see in everyday life. These are the demographics that this advert would have been aimed at.

Age: Adults 18-55

Gender: Men and women

Consumer group: A, B, C

The reason I chose this demographic is because of the product itself which would be more likely used by people in the middle to higher classes. This would be because they have the money to keep up with the latest products. Also both men and women would use it as this is not separated by gender. The advert is very effective to persuade the audience to acquire the Barclaycard as it has a man who has just woke up and falls into a slide. This would be what a lot of people would want to do every day. So this would instantly appeal to them. Also this in their mind-set which would mean if they get a Barclaycard their life would be like that. This advert also has a second one which follows the same character who finishes work. This would immediately have a set target audience as people in that line of work would more likely purchase the product. This advert was also more popular than the Barclaycard advert itself so it can create more buzz.  For mise en scene the setting is in the city which is where the barclaycard would be used in. Also for NVC (non verbal communication) the man is very relaxed and happy which is a contrast to the usual stressed feeling you feel in the morning but for him it is the opposite.

Advert 2

Cadburys Advert https://www.youtube.com/watch?v=_2jmOJ9ag5M

The advert begins with a man at work in his office. This is a persuasive technique of using the anecdote which helps the audience relate to the character on the screen. He then takes out the Dairy milk bar, which leads to him having a reaction of starting to hear music and dancing while rolling on a chair. This would want the audience to do the same. Clothing is another key part of the advert as there are seven people dressed up in the colour coding of their specific chocolate bar. This helps the audience have an identification with the different types of chocolate and this will help them remember. The then have the seven people travel through the office on wheeler chairs. This would help get the audience’s attention because this is not what you would usually see. Also it would feel fun to do. They then cut to the other people working and you feel left out if you don’t have the Cadbury.  The setting looks professional so and everyone is dressed smart to challenge conventions of normal office adverts. It then shows the different types of chocolate at the end of the advert which help chow the consumer what the product would look like in the shops. The audience demographic is all ages from B to E. This is because chocolate is a universal product. The higher class would purchase higher priced chocolate, so this advert would no appeal to them. For this case the advert is aimed for office workers and aiming them to have the chocolate in the office. The psychographic for this advert is the reformer as it has the seven people going against the rules of the office. This would help them remember the advert and then the chocolate.

Advert 3

EDF Energy Advert https://www.youtube.com/watch?v=lDCDfwXV9Rg

The advert begins with a close up of Zingy which is featured on all the current EDF adverts. This is clever because it is now an identifiable icon for the brand. It then shows the setting of where Zingy is which is in a cold machine. It has a shot from the front and then zooms out to show here he actually is. The NVC is the most important part of gaining the audience’s attention as it has the zing dancing which is amusing and memorable for them. This is the key feature in every EDF Energy advert and now you even purchase Zingy online. Next is a scene of the app which will let the audience know that you can also use an app. This helps promote both the blue price promise and the app in one advert. The audience demographic for this advert is for adults in the categories BCD. This is because the higher class would not need to worry about paying energy bills. But especially C and D they will want to save as much money as possible.  So this advert spoke in more advanced terms however this advert can also be aimed to kids because of Zingy which is now a product which is their demographic. However it is still aimed more to adults because EDF is still the main company.  Also near the end it has a checklist to say how EDF will help the audience and then a image of the logo and a link to website. This is another important part of the advert because that is where the consumers would go next if they want to use the product. The psychographic would be the struggler as the people would want to aspire to save money on energy bills.  The advert aims this as it shows how they would save the money.

Advert 4 

Snickers advert https://www.youtube.com/watch?v=qIVDxL2lgN4

The advert is for the Snickers chocolate bar. It begins as a typical Kun Fu/Karate movie, but then grabs the audience’s attention with a close up of Mr Bean which would get them confused. This is clever advertising because this is not what you would usually expect. Also Mr Bean is a recognisable face to audiences and would sell the advert. The location is also in an Asian location and the other cast members are also dressed in appropriate clothing compared to Mr Bean. They also create humour for the audience which is a characteristic of most adverts is when Bean has the snickers and turns out to be just the Kun Fu/Karate man. So it makes the audience feel as if they have the snickers they will feel “better”.  The Non-verbal communication also sells the snickers as once the man has the snickers he realises where he is. The audience demographic is for most of the united kingdom as the adverts was shown before X factor which has audiences from all demographics. However snickers is more targeted to men and the advert, all the cast members are men. The advert also has a genre which is also aimed more to men. There is also the tagline “Get some nuts” which is repeated in every advert. Also “you’re not you when you’re hungry” which is used in all the adverts so the audience can remember the brand name. Snickers also always had adverts related to men such as one was for football and another with Mr T. The psychographic is the succeeder as it shows the snickers bar can help you succeed by eating the bar and will improve your day.